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I've read all the threads in this forum, a majority are disgusted with the high hype of this game.
I cant deny that what you tell is possible, but meanwhile, i consider it forgivable. Nowadays, masses of mmorpg flood into this promising market. Im quite sure to tell that every company does some promotion here and there for survival. It's doomed.
If they only aim to promote their new game instead of attacking others, then its forgivable.
Its definitely impossible for a developer to keep quiet in the forum, talking nothing about their game and just wait for players to find their game by themselves. if there is , the game is doomed to die in slience.
Its only my view.