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As i'm sure a lot of people are aware AV took a huge decision to remove the client cost of their first MMO (darkfall) and drop the monthly sub fee to $10/month.
In the subsequent month and onwards after the promotion was introduced the game has seen the following changes;
1.) x20 skill gain
2.) Increased gold and rare drops
3.) Increased rewards from key places such as villages, chaos chests, trade routes etc
But most importantly DF1.0 has seen a huge population rise which has managed to sustain itself and make the game into the most fun PvP orientated FPS conquest game there is;
A few recent videos shows some of the awesome fights the promotion has brought with it!!
http://www.youtube.com/watch?v=DKvIdi6fnTY
http://www.youtube.com/watch?v=AFsvn0Gj2FA&feature=youtu.be