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Could they be aiming to make a early mid march release...
Or anything to beat 4th of April, just to suck up some of the ESO crowd, before they can get their taste of ESO?
Best MMO experiences : EQ(PvE), DAoC(PvP), WoW(total package) LOTRO (worldfeel) GW2 (Artstyle and animations and worlddesign) SWTOR (Story immersion) TSW (story) ESO (character advancement)
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Cluck Cluck, Gibber Gibber, My Old Mans A Mushroom
The game has a low publicity level that is being overshined by TESO. There's also no room for pre-orders to rev up estimated Day-1 sales for server set up.
March is less than 1.5 months to go and when you want to set up pre-orders for an online only game you want to do a minimum of 3-4 months prior. That gives 2 months to get most the orders in and another 2 months to stress the tech set up for that targeted population (most the time it's pre-orders x2 for Day-1 sales).
If the game actually meets it's 2nd release target of Spring 2014 (April - June), then it would have to start taking pre-orders in February at the latest (having announced the launch date then too).
P.S. Added footnote about TESO, since it was brought up in the original topic, is that I find it completely baffling that the game has yet to take pre-orders with little over 2.5 months until release. No mention of a "collector's edition", no mention of digital specials, no GameStop commercials, no nothing. I cannot be the only one to find that odd, right?
Let's first look at the evidence of another mmo that has a release date...
Elder Scrolls Online. 4th April 2014.
This game has no advertisements. None in magazine, tv or on gaming websites. Ha, they still have a NDA on the BETA.
Furthermore this game doesn't have a collector's edition announced yet, which is bizarre from a western mmo release. So the lack of launch info on Wildstar doesn't fuel the fire of a summer or later release date.
So before we make predictions about Wildstar's release consider the following:
When the drip feed from Wildstar kicks back into action, it will have a consistent feed all the way to launch. As the snowball starts rolling it can only get bigger or it may melt if left alone with the summer coming soon. Timing is the marketing secret.
Guildwars 2 announced on 28 June 2012 the launch date to be 28th August. Here they had 2 months to prepare for the launch and surely that was enough for the marketing team.
just because they aren't cramming the game down our throats doesn't mean they aren't preparing for launch. every game seems to have little or no marketing, at least compared to the hype train that was gw2. that hype died soon after launch. maybe zos is taking a different approach in hopes of having a better outcome than arenanet.
Steam: Neph