So I woke up this morning and seen an email that Elderscrollsonline sent me an email 1/9/2016 and was giving away $1,000,000 if I entered and played the game. Naturally like any normal sane person would, I quickly read the email to see how I could be a millionaire!
"Sad Panda!" I said after reading it. It showed that it has ended on 1/10/2016. So I say, HEY WAIT A MINUTE! I wanted a chance at winning! How did I not see this before? Was this only a one day give away?! So I go to the site to see just how long this offer was going on for...
It shows DEC 2 as the start date of this give away! So I go back to my email and thinking I was seanile for not seeing some offer for 1 million in cold hard cash, and scroll through my past emails. This is what I found:
1/9/2016 Elderscrollsonline Your last chance to win $1,000,000 (USD)*
12/23/2015 Elderscrollsonline Exclusive mounts available now in the crown store!
12/2/2015 NOTHING! Absolutely Nothing! NO AD for any million dollars nothing, zippo not a thing!
So there ya have it, Not a single email was found about a advertisment campaign that was running from Dec 2, 2015 a whole MONTH and not a single email about $1,000,000. So what happened? Why did they not send out an email about the "Play the game" for $1,000,000???
What do you think, do you think their advertisment campaign failed? I think you probably already know my answer to that question, cause I did not download the game and play which I think was their ultimate goal of this million dollars... Since I had ONLY 24 hours to check my email and PLAY the game, I now feel like I missed out on 1 million big ones, and wont be downloading the game or playing now, so to me a FAIL!
Was their advertisement campaign a failure?
Yes or No?
Comments
I wasn't, although it had nothing to do with my state's laws. I was enjoying the game thoroughly until this campaign came along. Could've offered something to dedicated players to bring others into the game, rather than relying on campaigns like this.
http://www.mmorpg.com/newsroom.cfm/read/37381/Elder-Scrolls-Online-MillionReasonsToPlay-Now-Also-Includes-a-Million-Dollars.html
¯\_(ツ)_/¯
I would think websites are just a fraction of the players that play the games... the player base who they targeted would have had to go to a gaming website to find out... thats horrible as far as advertisments go. Here I was playing ffxi for the last month straight and only checking my email. I know there must be others like me as well.
"I don't give a sh*t what other people say. I play what I like and I'll pay to do it too!" - SerialMMOist
My guess is that returning players are not the ones that were targetted by this campaign, they were more interested in new players, who, in order to participate, had to buy the game, therefore generating profit for company. Former players could just login and participate without spending anything.
If that's the case then I wouldn't consider this campaign a failure, it was big news in gaming media everywhere.
mmorpg junkie since 1999
Please do not respond to me, even if I ask you a question, its rhetorical.
Please do not respond to me
This is a big deal how? You seriously thought you might have a chance to win? Every time I logged onto my PS4 to play ESO is saw this damn announcement and not once did I think it could be me winning and like others have said there were multiple articles about this lottery type thing you just haven't noticed.
A million dollars sounds cool though, and i guess it will stur up the media and get publicity. It made me look an extra time, but ofc. i wasn't eligable.
Upon further research, I stumbled upon something that truly lit my torch and prompted me to grab a pitchfork.
The week before this was announced, Zenimax laid off a good chunk of their people. I understand that the budget for marketing is generally separate from development and other sectors in a company. But that's just far to sketchy. It looks from the outside like they did some number crunching. Then realized they needed to lay-off a bunch of people to come under a safe financial line with their earnings and the give-a-way price cost.
I would be happier, and more supportive to a company that keeps content makers, to make the game better. Than to see a bunch go, and in exchange have a less than 1% chance at winning $1,000,000.
I uninstalled and won't be supporting Zenimax anymore with my money.