Old players have ran the content and new players are not interested in starting "late". One can argue that new content can be added to pique the interest of old players, but is there any other way to bring new people into an old MMO without starting the entire thing over again?
Comments
EQ1, EQ2, SWG, SWTOR, GW, GW2 CoH, CoV, FFXI, WoW, CO, War,TSW and a slew of free trials and beta tests
Istaria's early days: there were events, like "Want to unlock this race? Fine, finish bridge to race continent". As far as I read - folks were happy, pitty developers failed to continue.
SWTOR's choices that matter. Be dark side Sith, your companion may not romance such monster. Make choice and see it develops. See that wounded scumbag Republican marshall? End his miserable "life" for the glory of the Empire...or show that Empire rules by understanding even such douchebags and let him live, let him be a manifest of Sith Emperor's good will. If you let him live - well, he will mail you about his respect.
Or add quests that require re-visiting old lands. Lotro had such content.
There are many ideas, developers just need to look at existing games and see some cool things.
http://www.mmoblogg.wordpress.com
Using AO as an example, starting a fresh server, was like a dream. It was amazing and jammed packed with people. The future looked great.
Then Funcom mismanaged it and the server died. They had it all and just threw it away. I still can't believe what happened.
Godfred's Tomb Trailer: https://youtu.be/-nsXGddj_4w
Original Skyrim: https://www.nexusmods.com/skyrim/mods/109547
Serph toze kindly has started a walk-through. https://youtu.be/UIelCK-lldo
What for heaven's sake did Funcom do?
Logic, my dear, merely enables one to be wrong with great authority.
Godfred's Tomb Trailer: https://youtu.be/-nsXGddj_4w
Original Skyrim: https://www.nexusmods.com/skyrim/mods/109547
Serph toze kindly has started a walk-through. https://youtu.be/UIelCK-lldo
They time-locked level caps for weeks at a time.
They held a survey for when to launch expansions, which overwhelmingly was a "yes", but didn't launch SL expansion until months later.
There are still many expansions and level caps to go.
No way you will get a geared out toon to 220/30/70 before server closes.
People lost interest and left overnight, seemingly. The only ones who remain are hardcore multiboxers who AFK in front of Miir in ICC. They do not talk, they will not help anybody. They are their own raid and control prices on all the important loot.
I was in one of the last remaining active omni orgs. As per usual with guilds, the core group of friends do all the fun stuff, while the rest of us get left behind.
I even offered 10s of millions of credits for high-level org orgmates, to include the org pres directly, to kill ql210 pocket bosses (that I collected and tradeskilled) so that I could gear up my main with symbs. Nobody ever came. Hell, nobody even said a word in org chat. They just log off in hopes that I won't be online when they come back 30-45 minutes later.
But, let me tell you the bitching I get if I don't log in my NT and level up their lowbie alts for hours while they go afk.
Or "hey, you better not lose our towers". At lvl 150 in my lvl 60 gear.
Then I offered $100M credits for an IS run in Trade Chat, which I thought was a trolling amount. But as it turns out, replies were mostly laughs and stating "lol that's too low".
So while standing there in ICC for the second day, I realized I was begging. I thought to myself, "Wait a minute, I don't beg for shit."
I didn't /orgleave, I didn't say anything in chat. I simply logged off. Unsubbed. Uninstalled. It was over.
And that's the short explanation, check their forums and reddit to read more from other players.
That said, let's assume that a game is solid. Then the clear way forward is to produce more content. I'll give you a perfect example: What the Diablo 2 expansion pack was to Diablo 2. People agree it was a masterpiece. It added two new classes, and an entirely new riveting campaign.
What does that tell you? You expand on the formula that worked before. You add classes, you add content. And you do it properly, not with garbage DLCs or simply raising the level cap (looking at you WoW). You do it the old way, you produce an expansion pack that's nearly the same size as the damn original game.
But eventually, all games even masterpieces need to die. When a game just gets too old and there are graphical limitations to growth...Its more worth it to actually produce a sequel or remake than continue producing content.
Practice doesn't make perfect, practice makes permanent.
"At one point technology meant making tech that could get to the moon, now it means making tech that could get you a taxi."
EQ1, EQ2, SWG, SWTOR, GW, GW2 CoH, CoV, FFXI, WoW, CO, War,TSW and a slew of free trials and beta tests
What a shame the p2w got so strong after 2 years.