Smilegate. Because "Pink Sparkle Pony Ride" was already in use?
While the name sounds silly - Smilegate is one of the largest South Korean video game companies - they have over 1200 employees.
They made a killing from Crossfire - the highest grossing video game ever - passing $10 billion in lifetime revenue mark in 2018
So far Amazon has just a studio that has money but no name to show for it. This partnership could give them the foot into the industry they are looking for.
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Logic, my dear, merely enables one to be wrong with great authority.
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