I know some people that can spend 3 DAYS in the character generator ;-)
Its the same people that spend weeks in pen-and-paper RPGs to create their character and backstory (which could easily be published as a short story). They use about 53 game supplements while doing that. And that is not even the min-max-er player that combines the most outrageous special rules to create the RPG version of Chuck Norris.
What i HAVE seen are players getting creative .... with characters looking everything from Barbie to (almost) a Great Unclean Demon of Nurgle. Or "Harlequeen" with a railgun ;-)
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If you are holding out for the perfect game, the only game you play will be the waiting one.