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Counter-Strike 1.6 Set For In-Game Ads

Posted by mahmood on December 8, 2006

Valve's Doug Lombardi has gone on the record about in-game advertising in Counter-Strike 1.6, and in-game ads will be coming to a CS server near you early next year.

In an interview with CS-Nation, Lombardi says that Valve and Engage In-Game Advertising (IGA) have resolved their dispute over ads on CS servers and plan to roll out the service together. This is a followup to a story from earlier this year, when IGA planned an ad campaign on CS servers for Subway, only to have it quashed by Valve. Read about that here.

Valve promises that the ads will be tasteful and appropriate for the maps they're put in, but they will not be optional. This raises the issue of server admins paying for bandwidth to run their servers, but receiving nothing in return from the ads displayed. That money, of course, goes to Valve.

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Comments

  • OrccOrcc Member Posts: 3,043
    It would be nice if they did give some back to the server admins, but
    as long as theyre not overly obtrusive I dont have much a problem with
    it... is this just for 1.6 or CSS as well?


    image
  • modjoe86modjoe86 Member UncommonPosts: 4,050
    It doesn't bother me in the least. Servers have been using in-game ads for months. I found it a bit too convenient that the first rejected ad campaign was for Subway, though. Being that the owner of Pandemic owns a chain of Subways.


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  • PhoenixsPhoenixs Member Posts: 2,646
    Does anyone still play 1.6? It's ancient image


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