Howdy, Stranger!
It looks like you're new here. If you want to get involved, click one of these buttons!
Quick Links
Destiny: Projected $500M Campaign to Develop & Promote the Game
SBFord
Former Associate EditorMember LegendaryPosts: 33,129
UPDATE: Along with the news below, it was announced that Destiny's beta will begin in July as announced during today's investor's meeting.
Activision Blizzard's Bobby Kotick has revealed that the company is willing to spend in the "ballpark" of $500 million on Destiny to both develop and promote the game. This figure, if it is accurate, will set a new record for most dollars invested in and spent on a game.
Investors hope that "Destiny," scheduled for release on September 9 from Bungie, the same studio that created Microsoft's best-selling "Halo" franchise, could re-invigorate Activision's revenue, which slid 6 percent in 2013.
The company signed a 10-year contract with Bungie in 2010 that gives it worldwide distribution rights and significant control over the potential franchise's development.
"If you're making a $500 million bet you can't take that chance with someone else's IP," Activision CEO told the Milken conference. "The stakes for us are getting bigger."
Read the full article at Reuters.
The big question is "How much is too much?" What do you think?
Comments
Somebody, somewhere has better skills as you have, more experience as you have, is smarter than you, has more friends as you do and can stay online longer. Just pray he's not out to get you.
¯\_(ツ)_/¯
Somebody, somewhere has better skills as you have, more experience as you have, is smarter than you, has more friends as you do and can stay online longer. Just pray he's not out to get you.
Whoa whoa, hold the phone. Destiny isn't coming to PC? That's like...The major segment of serious FPS players. Anyone serious about their FPS plays on PC for several reasons. That can't be true, there is no way lol.
Currently Playing: ESO and FFXIV
Have played: You name it
If you mention rose tinted glasses, you better be referring to Mitch Hedberg.
I'm cautiously optimistic. I'm not a big fan of shooters (or Bobby Kotick), but then at the same time the shooter I had the most fun in was Halo. So there's that going for it. Plus I think it's high time that we have a new IP on the market.
If the 500 million dollar price tag is being spent on actual game design, mechanics and content then I would give it a big thumbs up. Once it delivers. For such a big price tag on a game I'm expecting an extremely fast content cycle, measured in weeks, not months. Hopefully with both vertical and horizontal progression, possibly some sandbox features with an equal mix of PvP and PvE. I don't know if it'll be worth it until I see it. But hopefully they'll go heavy on the RPG side of the equation and give us complexity.
Hopefully the micro-transaction market will stay out of this too, but that might be too much to ask.
The way I'm looking at it now, is if it's successful we might have a new and fun IP to play with. If it's not, then we get to see Activision sack Kotick, and for 500 million dollars. I think that's a bargin.
Yes, but they have said they do not have plans to do a pc version atm.
This game will probably cost Kotick his job. It will NEVER come close to paying for itself. Console players only play a game until the next big game comes out, so that gives them at most 4 months. I will bet they don't even get Diablo III numbers with this title.
My bet is they will close Bungie after this fiasco, especially if Kotick manages to stay, he will need to lay the blame on someone.
Somebody, somewhere has better skills as you have, more experience as you have, is smarter than you, has more friends as you do and can stay online longer. Just pray he's not out to get you.
Because they technically don't want the backlash of outwardly saying they aren't releasing to PC (anytime soon). The launch is console specific. They're more focused on Xbox One, PS4 and the older consoles. They don't want to "spread Bungie too thin", which is why this $500 million dollar budget is hilarious.
Seriously. F#%K Bungie.
http://www.ign.com/articles/2013/10/31/destiny-devs-talk-space-travel-pc-and-microtransactions
¯\_(ツ)_/¯
I'm a consol player. And I'm playing FF 14 since ps3 release and now on ps4. And I'm paying sub fee for this game. Destiny is not a p2p game. And you're saying that this game won't be a success. Sorry but you just got butthurt because Destiny won't release for pc. And what did you said again? 4 months? I don't even want to respond to that...
500 million is a lot to have to live up to, hype will be strong with this one. Will it meet expectations? With no PC release guess it won't really matter to me.
"Be water my friend" - Bruce Lee
Yes...I am sure you are right. Ignoring the fact Halo 4 was one of the best selling game for Microsoft Studios at the time. However I am sure that a game that seems to be a lot better then Halo will do worse
The hype already is strong. I mean I am willing to invest 500 million in Destiny as well. Shamefully my budget does not allow this.
$500,000,000?
This has got to be a joke. There is no way game development should cost that much.
There are countless individuals and artists that are capable and willing to work for peanuts. Terrible spending.
I'd say knowing Activision/Bungie $50 million will be spent on the game, with $450 million being devoted to brovertising (advertising to bros.)
(Come on people it's a joke, don't take this seriously :P )
Currently Playing: ESO and FFXIV
Have played: You name it
If you mention rose tinted glasses, you better be referring to Mitch Hedberg.
Since when have Bungie ever made serious FPS?
Well ya know, there's a time to start a new beginning for everyone...
Currently Playing: ESO and FFXIV
Have played: You name it
If you mention rose tinted glasses, you better be referring to Mitch Hedberg.
They spreading this $500 mil price like its an achievement. No PC version (most likely delayed), no actual gameplay footage yet (unless u count handguns), lack of information spreading, only four months left till release, and now your telling me they are spending up to $500 mil on what seems like a undeveloped game? When I heard the Avatar was costly I was truly happy, this however is more bad press for Bungie. Hey Activision, hold this L and hopefully you see a return within that 10 year contract.
P.S - None of us even know the basis of the story / multiplayer in this so far failed attempt of an MMO and yet they are expecting 15 - 16 million copies sold? BuahahaHAHAHAHAHAHAHAHAHA!
Love can kill you, it can also save your life....
I kept my ps3 for this cant wait.
they should have released it on pc.
I care.
You don't know anything about the game and you're here for just bash this game because you can't play it on your pc. They gave a lot of gameplay footage and beta will be live in next month. Yeah they can easily expect 15-16 million copies sold because they sold that numbers with Halo in the past. We're talkin about a game is probably better than Halo here. And even it is mostly like an mmo, there is no sub fee for it.
I love this pc elitists who know nothing about console players and just wanna bash anything about consoles. You're pathetic...
If you read the original press release, then you would know most of that $500 million is going to be spend on boxing, distribution and advertisement.
They just going to pull a Samsung Galaxy S5 here. Advertise in your face from every possible angle and sell millions of boxes on pretty Pictures and CGI videos alone.
/SHRUG
Aren't they releasing it for ps3/xbox 360 AND ps4/xboxone ? This doesn't convince me, lower gen consoles already bottlenecked so many games won't they bottleneck this game too?
You say it's joke, but if we switch to something like 200M for development and 300M for marketing, it sure sounds believeable, doesn't it?
Meh, Acti probably just wants a new COD. At 500M, this game needs to seel 10M plus units to just break even. I dont' think a PC version would even help that much, specially since Acti hates PC.
Also, everybody knows what this means. Massive amounts of DLC, season passes, and whatever else they can think off. And let's not forget teh yearly/bi-yearly sequels.