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whales do exist on mobile games .. so probably also on MMOs?
nariusseldon
Member EpicPosts: 27,775
http://intelligence.slice.com/hardly-pocket-change-mobile-gamers-spend-an-average-of-87-dollars-on-in-app-purchases/
and I quote
"With a panel of over 4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily."
"Data shows that only 10 percent of the mobile in-game purchasing population accounts for 90 percent of mobile gaming sales. "
"Further listening to the statistical sonar reveals that the top one percent, the “white whales”, of mobile gamers account for an astonishing 58 percent of the mobile gaming revenue from in-app purchases."
"This trend doesn’t occur among traditional games, where roughly 28 percent of the audience accounts for 90 percent of game sales."
Note that their data is from "extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts", so they do NOT know how many players are not paying. All the numbers are calculated based on people who pay.
and I quote
"With a panel of over 4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily."
"Data shows that only 10 percent of the mobile in-game purchasing population accounts for 90 percent of mobile gaming sales. "
"Further listening to the statistical sonar reveals that the top one percent, the “white whales”, of mobile gamers account for an astonishing 58 percent of the mobile gaming revenue from in-app purchases."
"This trend doesn’t occur among traditional games, where roughly 28 percent of the audience accounts for 90 percent of game sales."
Note that their data is from "extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts", so they do NOT know how many players are not paying. All the numbers are calculated based on people who pay.
Comments
We already know whales exist as a very common and often integral component of F2P games including MMOs.
Asking the obvious is kinda pointless.
"The knowledge of the theory of logic has no tendency whatever to make men good reasoners." - Thomas B. Macaulay
"The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge." - Daniel J. Boorstin
I believe you know that. But i remember seeing people questioning the existence of whales, and also how "big" they are.
This data put the argument that f2p games are expensive for anyone but the whales to bed. 1% of the paying customers (note paying customers, not ALL customers) pays for 56% of the revenue. So f2p games are heavily subsidized by the top 1% of paying customers.
"We all do the best we can based on life experience, point of view, and our ability to believe in ourselves." - Naropa "We don't see things as they are, we see them as we are." SR Covey
~~ postlarval ~~
Interview. He's not alone, either. There are a couple dozen of these at 35k +
Um.... well, I guess it's not common knowledge for everyone, I suppose. Well, now you know, and knowing is half the battle!
It only serves to drive endless (and pointless) conversation.
It will even be defended despite the banality of it all.
It's like "The Song that never Ends", it goes on and on my friend......
szz
"True friends stab you in the front." | Oscar Wilde
"I need to finish" - Christian Wolff: The Accountant
Just trying to live long enough to play a new, released MMORPG, playing New Worlds atm
Fools find no pleasure in understanding but delight in airing their own opinions. Pvbs 18:2, NIV
Don't just play games, inhabit virtual worlds™
"This is the most intelligent, well qualified and articulate response to a post I have ever seen on these forums. It's a shame most people here won't have the attention span to read past the second line." - Anon
P.S. As far as obvious goes... Two wrongs don't make a right, but three lefts do! O.o
There was a multi millionaire who played at my Warhammer 40k club in Monterey California. He used to give away entire armies worth thousands just because he was bored with them, then dump a few thousand more on a new army.
"We all do the best we can based on life experience, point of view, and our ability to believe in ourselves." - Naropa "We don't see things as they are, we see them as we are." SR Covey
Usually those guys are only dedicated to making... More.
not all the much different. Offer a slightly better experience for spending more cash is the principal. Make them feel more important that other people.
I think it is even more staggering that 1% pays for more than 50%. Also note that this is not 1% of the total player population. It is 1% of the PAYING players population.
The actual percentage will be much lower. In fact, i read that a successful game like WoT has only a 25-30% conversion. That is, only 25-30% of the players pay anything. If we are generous and use the 30% number .. it means 10% of those 30% = 3% pays for 90% of the revenue.
And 1% of that 30% = 0.3% pays for more than 50%.