I just saw some fps on the 480 and it is worse than the 390, and the 390 wasn't any better than a 290x with 8 gbs haha. What is radeon on doing, literally just releasing the same card with different names over and over again. I can't say I paid to much attention to it, but I assume they are going to release a 490, and it will has the same fps as a 390, which has the same fps as a 290, which really wasn't that much better than a 7970 over clocked. Guess Amd is just focusing on the consoles.
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The RX480 is on par or beats 390/x for $240 and uses alot less power.
The 1060 is only 5-10% better and the FE edition is $300 don't see you complaining about it?
They aren't doing well in laptops either. I bought a 500 dollar radeon laptop that had a dedicated amd graphics card, and then i took it back and bought a intel i3 6th gen lap top, and the difference in fps were not noticeable, but the heat between the 2 was. Btw the i3 laptop only cost me 300, amd def loses in everything. Must be still milking the PS4 and Xbox train, not caring about Pc.
I am not trying to be a intel fan boy either, I use to just buy which one was better, and cheaper, but Amd doesn't even seem to be competing any more. It is like comparing the special Olympics to the Olympics.
The difference is in AMDs release preference compared to nVidias. AMD released their mass market card first while nVidia released their enthusiast card first.
Yep just skip amd, unless you just want to waste money. I am not being bias either, i honestly dont give a shit if it says amd or intel, i throw the stickers in the garbage and couldn't even notice anyways. Amd just apparently doesn't care any more, and wont invest money intill they run out of money with xbox and ps4.
Polaris 10 isn't a high end chip meant as a replacement for Hawaii or Fiji. The high end cards in the new generation are coming later with Vega, and they'll surely be massively superior to the 28 nm cards.
If one assumed that all of the nominally launched cards of the new generation were available at MSRP, then the choice between AMD and Nvidia would be a simple question of budget. Below $260, you get whichever of the Radeon RX 460, 470, or 480 fits your budget. Above that, you get whichever of the GeForce GTX 1060, 1070, or 1080 fits your budget. The only real exception to that is that there's a pretty good case that the GTX 1060 isn't faster than the RX 480 by a large enough margin to justify the higher price.
Of course, none of those cards are available at MSRP today, and the GTX 1070 is the only one that's even close. Some of those that MSRPs could change by the time they are.
Low end lap tops, Amd sells a a10 with a chessy dedicated graphics card 500 bucks, intel sells a i3 6 gen lap top with no graphics card, that uses half the power, and only loses literally like 2 fps which is un noticeable and sells it for 300 bucks.
You say the 480 is mid range ha, it sells for around 300 bucks. Only a fool would waste 300 bucks, when if they saved 100 more, they could get a 980ti and get literally 40-80 fps more. I mean if we go with fps per dollar that is a really good deal considering the 1080 is 300 more and only gets like 10 fps more than a 980ti.
Not to mention the fact that you could buy a 970 haha for 50 dollars less than a 480, and the 970 beats the 390x, which the 390x gets better fps than a 480. So I dono what your smoking but they sure as hell anit competing with any one, other then the people who buy it because they dont know whats going on. I also know 100 percent for a fact the 970 is better, then the 390x because I had both of them. I bought the 390x put it in, it shot out more heat then a small space heater got between 20-25 fps in ark, and 50-70 fps in dying light with the new update, then i took it back and traded it for the 970 since best buy lets you do that. The 970 used literally half the power, and I could barely feel the heat, or hear the fan, mind you the 390x was literally louder than my vacuum cleaner. It got 25-30 fps in ark, and the around the same fps in dying light.
So again, what are they competing with again? Maybe your referring to apple they are competing with haha, apple some how sells a phone that is like 3 to 4 years behind current android phones, example being a lg l3 which has a 2k screen more ram a expandable memory, and a better battery, which at the time of the i phone 6 which only had a 1080 screen which literally sold for like 1 grand, the lg g3 was 300 bucks.
Maybe amd does have cult worshipers like apple, apparently it must, or it is milking the ps4 and xbox. Because if you take reality into account, amd doesnt have anything, but garbage that gets to hot, runs worse, and is more expensive than intel.
The MSRP on the Radeon RX 480 is $199 for a 4 GB version or $239 for an 8 GB version. Supplies are still short at the moment, but it will hit those prices soon enough. The GeForce GTX 970 typically costs more than that, in spite of being an inferior card. You could argue for getting a GTX 970 if you absolutely need something today, simply because the RX 480 is so hard to find near MSRP, but that's about it.
Maybe the reason your perception of prices is so far off is that you're going to Best Buy.
http://www.newegg.com/Product/ProductList.aspx?Submit=ENE&N=100007709 600565061&IsNodeId=1&bop=And&Order=PRICE&PageSize=30
GeForce GTX 1070:
http://www.newegg.com/Product/ProductList.aspx?Submit=ENE&N=100007709 601204369&IsNodeId=1&bop=And&Order=PRICE&PageSize=30
Okay, so it's a $10 difference. But as I said above, maybe the reason your perception of prices is wrong is that you're going to Best Buy, which is famous for inflated prices.
1 - 970 doesn't beat a 390x, infact my 290x were on par with 980's until the 980Ti came out and pulled away slightly, the 390x from what i hear is pretty on par with a 980ti
2 - the rx 480 beats the 970.. it is in fact between a 970 and 980 in performance in some cases being on par with a 980 for a fraction of the price and power use
3 - promoting buying previous gen is a stupid idea, when new gen is more cost effective.
4 - the 680 was a far superior card to the 780.
5 - if you throw vulcan and aync compute into the mix, in several cases the 480 outperforms the 1070
6 - the 1070 and 1080 are still fantastic cards
7 - take a breath.
New Titan X $1200USD...WTF
900 series including 980TI moved to legacy support...the 980TI is barely a year old
This vid covers a few reviews of 480/1060/980 - I do believe he is AMD leaning but a decent overview stil i think
Once useless these have now improved to the point were the bottom end of the market is facing extinction. And they are eating into the mid range market as well. Which hurts volumes; which hurts costs. Throw in the decline of PC sales / growth of mobile and the cost of R&D ...
Ironically AMD have a decent on-board graphics processor. For AMD however the sale of an on-board gpu would come at the expense of a discrete card sale.
Edit: just saw the comment about Zen. The rumour is that Zen will also feature a powerful integrated GPU. Are we looking at the final chapters in the history of discrete graphics cards? A while yet but it happened with sound cards and lots of other "discrete cards" that used to be plugged into the motherboard.
Order of the Silver Star, OSS
ESKA, Playing MMORPG's since Ultima Online 1997 - Order of the Silver Serpent, Atlantic Shard
But today's integrated graphics are still starved for memory bandwidth, as 128-bit DDR4 for system memory just isn't enough for higher end graphics, and trying to make a 512-bit DDR4 memory bus would be absurdly expensive. Put HBM on package and that problem goes away. At that point, discrete video cards completely vanish from laptops in a hurry. The technology to do it is there today (albeit expensive), and you'd better believe that it's coming. It's a question of when, not if.
That's not a problem for AMD, as they'll still be selling the integrated graphics. But that's a big problem for Nvidia, as they can't do gaming CPUs. The laptop video card market that they've dominated for the bulk of the last decade is going to simply vanish.
In desktops, discrete video cards will still be around for a while. There's still the issue that cooling 300 W in a CPU socket is awkward, and the upgrade market will be there for quite some time.
But integrated graphics fed by HBM is going to eat up much of that market, too. If you can get a CPU for $200, or the same thing with integrated graphics that performs like a $200 discrete card for $300, that $200 discrete card isn't terribly tempting, is it? Certainly not in a new system. And if you're willing to give up the ability to add a discrete card later, there's no real reason to make that whole system larger than a shoebox.
This isn't a problem for AMD, as they'll be the one selling you that high-performance APU. Intel might get in on that if they can ramp up graphics performance far enough. But this is a big problem for Nvidia, as the desktop video card market is going to shrink dramatically.
It's also a big problem for board partners like Sapphire, EVGA, MSI, and Asus, as AMD doesn't need a video card board partner to make an APU. There will still be motherboards to sell, and video card board partners tend to be involved in other markets, too.
You most certainly are being biased, although possibly unintentionally. You're also greatly misinformed on several things. It sounds like you set your expectations too high for this mainstream card. It's lower mid-range. The 1070 is aimed at upper mid-range rigs with the 1080, upcoming Titan X (Pascal), and expected 1080 Ti filling out the high end niche. AMD's Vega is their high end chip, and is expected late 2016 or early 2017.
As mentioned, the 480 is bandwidth limited, which leaves a lot to be desired on the performance side of things in 1440p. However, for a $240 card, it's quite competitive in 1080p in DX11. In the (very) few DX12 titles available, it sees a significant improvement in performance compared to Maxwell cards from Nvidia. What you're doing here is the equivalent of saying that a R9 280 can't compete against a GTX 970. Of course it can't. It was never meant to in the first place. Now if AMD had decided to call it the RX 490, then I would certainly agree with you, but It has been widely known that Polaris 10 was meant to be a mainstream card since December.
Here's a few benchmarks for you. I certainly won't disagree that the discounted 980 Ti is an amazing deal right now. An overclocked 980 Ti is the only thing out that can stand up to the 1070 and 1080, but we still don't know what Vega will bring. Some of your statements are just ridiculous, though. A 680 isn't anywhere close to the 480. It's a solid upgrade for any 680 user on a budget (as is the 1060), and to say otherwise is just flat out wrong. I game at 1440p on a 144 Hz monitor, so I opted for a 1070, but that doesn't mean the 480 is crap. Do some more research.
AMD lost the cpu race to Intel by miles and miles. Let's hope they can stay on NVIDIA's tracks. I do not want to consider what will happen if the later becomes the only player in the gfx market.